Presentation: “Trendy” Marketing: Leveraging the Things Your Customers Already Care About

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“Trendy” Marketing: Leveraging the Things Your Customers Already Care About

Steve Lerch
President, Speaker, Consultant
Story Arc Consulting

In a modern society with more competition for consumer attention than ever before, marketers must stop trying to compete with latest viral video, Tik Tok trend, or streaming blockbuster. Smart marketers don’t fight for attention, they find where attention is being spent and they make themselves and their products a part of that conversation. In this presentation we’ll discuss how to spot the latest trends and consumer passions in real time with free digital tools, and how quick and simple actions can allow your brand to ride the wave of attention.
Key Takeaways:
-How to embrace the idea of a reactionary communication strategy rather than hopelessly trying to predict the future-How to efficiently and effectively use digital tools like Moat and Google Trends to better understand developing conversations and rising interests-How to create a marketing strategy that can react faster and cheaper to trends, with less risk

 


Slides