Presentation: Video Playback: Where’s the ROI? 10 Steps to Show Digital Marketing ROI to Your Boss

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Video Playback: Where’s the ROI? 10 Steps to Show Digital Marketing ROI to Your Boss

Michael Brenner
CEO
Marketing Insider Group

Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand.
The benefit of digital marketing is that we have the data to measure what works and what doesn’t. That’s why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI.
Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He’ll get right to the heart of what content to create, how to distribute it, and how to measure results you can brag about to your boss.
At the end of this session you will be able to:
• Produce the right content for the right people at the right time
• Optimize content for each phase of the buyer journey using business metrics
• Measure the Return on Investment (ROI) for your marketing budget

 


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