Presentation: What are people asking Alexa about your brand?

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What are people asking Alexa about your brand?

John Campbell
Managing Director & Founder
Rabbit & Pork

Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions. In this session John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine for developing use cases for Voice apps and conversational AI experiences, so how do we utilise it?

 


Slides


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