Presentation: What is Social Listening? 5 Tips on How to Launch a Program

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What is Social Listening? 5 Tips on How to Launch a Program

Martin Kelly
Senior Field Marketing Manager (APAC)
Brandwatch

According to The Marketer of 2022 report by Brandwatch, digital insights and methods of collecting consumer data are top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.

 


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