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Presentation: When Persuasion Turns into Deception, Consumers Lose
When Persuasion Turns into Deception, Consumers Lose
Dries Cuijpers
Coordinator Digital Economy
Authority for Consumers and Markets (ACM)
With the extensive use of customer data, AI and behavioural insights based on testing, there is an enormous potential for businesses to influence consumers through their e-commerce activities. It is allowed to persuade customers to make a purchase. However, misleiding consumers is prohibited. Online marketing techniques may cross the red line more often than you think. This presentation will tell you when and what you could do to prevent it.
Key Takeaways:
The presentation will provide understanding of the legal limits to the use of persuasive online markting techniques. It will descibe the risks and harm to consumers and how to prevent those.
Slides
