What Should a B2B Marketing Strategy Include?

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A well-rounded B2B marketing strategy is essential for businesses aiming to connect with other companies, generate leads, and establish long-term partnerships. For those looking to refine their approach, attending a digital marketing conference or implementing a robust b2b event marketing strategy can provide valuable insights. This guide explores the key components, strategies, and ideas that make a B2B marketing strategy effective and innovative.

What Should a B2B Marketing Strategy Include?

An effective B2B marketing strategy should include a mix of core elements tailored to meet the needs of your target audience. Here are the fundamental components:

1. Clear Target Audience Definition

Understanding your audience is the foundation of any B2B marketing strategy. Developing detailed buyer personas allows you to craft messages and solutions that resonate with your target market. According to HubSpot, companies that use buyer personas see a 171% increase in marketing-generated revenue.

2. Content Marketing

B2B buyers often conduct extensive research before making decisions. Providing high-quality, informative content such as blogs, whitepapers, and case studies positions your brand as an authority and helps nurture leads. DigiMarCon attendees have noted how events like these inspire better content strategies:
“DigiMarCon opened our eyes to how impactful storytelling and data-backed content can be in connecting with our B2B audience.” – Event Attendee

3. Account-Based Marketing (ABM)

ABM focuses on tailoring marketing efforts to specific high-value accounts. This strategy aligns marketing and sales teams to deliver personalized experiences that drive conversions. Research by ITSMA shows that 87% of marketers say ABM delivers higher ROI than other marketing strategies.

4. Data-Driven Decisions

Utilizing analytics tools to track performance and gain insights into customer behavior ensures your campaigns are continuously optimized for success. Real-time dashboards and AI-driven analytics are becoming standard practices for effective B2B strategies.

5. Event Marketing

In-person and virtual events remain critical for networking and showcasing your offerings. Implementing an effective b2b event marketing strategy ensures your brand stands out at conferences and trade shows. Events like DigiMarCon offer unparalleled opportunities to connect with decision-makers and industry leaders.

What Are B2B Marketing Strategies?

B2B marketing strategies refer to the specific tactics businesses use to promote their products or services to other companies. Below are some proven and innovative B2B marketing strategies that drive success:

Email Marketing: A cost-effective way to nurture leads and keep prospects engaged with personalized campaigns. Statistics from Campaign Monitor show that segmented email campaigns achieve a 760% increase in revenue.
Social Media for B2B: Platforms like LinkedIn are vital for building professional relationships and establishing thought leadership. Case in point: LinkedIn reports that 80% of B2B leads generated through social media come from their platform.
SEO and Paid Search: Ensuring your brand is discoverable online is critical. Combine organic search optimization with targeted PPC campaigns for maximum reach.
Referral Programs: Leverage existing client relationships to expand your network through recommendations, a strategy that Deloitte highlights as a key driver of B2B trust and growth.

For inspiration, consider b2b marketing strategy examples like HubSpot’s educational content marketing campaigns or Salesforce’s use of flagship events like Dreamforce to showcase its solutions and engage directly with customers.

What Are the Four Types of B2B Marketing?

B2B marketing encompasses a range of approaches, but it can generally be categorized into four main types:

1. Product-Oriented Marketing

Focuses on highlighting the features and benefits of your product. This approach is especially effective for tech and SaaS companies showcasing innovative solutions.

2. Customer-Oriented Marketing

Centers on understanding and addressing the specific needs of your clients. Personalized solutions and exceptional customer service are key to this strategy.

3. Industry-Oriented Marketing

Targets specific industries or verticals, tailoring messaging and campaigns to meet their unique challenges. For example, DigiMarCon’s industry-focused sessions have been praised for helping businesses adapt their strategies to niche markets.

4. Brand-Oriented Marketing

Aims to build brand awareness and credibility through storytelling, thought leadership, and consistent messaging across all channels. Brands like GE and Microsoft have mastered this by aligning their marketing efforts with their broader missions.

Combining these types allows you to create a comprehensive and flexible b2b marketing strategy for 2025 that adapts to market trends and emerging challenges.

Take Your B2B Marketing Strategy to the Next Level

Crafting an effective B2B marketing strategy requires a blend of creativity, data-driven decision-making, and a deep understanding of your audience. From leveraging events to implementing B2B marketing ideas, each element contributes to a cohesive plan that drives results. Ready to elevate your marketing efforts? Register today for DigiMarCon and gain access to the latest strategies and tools for B2B success.

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

Limiting Venue Capacities to allow for Social Distancing
Health and Safety Protocols
Safe Food and Beverages and Food-handling
Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
Sanitation and Disinfection of Common and High-Traffic Areas
Physical Distancing Measures Between Attendees
Social Distancing Room and Seating Configurations
Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

What Should a B2B Marketing Strategy Include?