B2B event marketing plays a pivotal role in connecting businesses, building relationships, and driving growth in competitive industries. Professionals who attend a digital marketing conference or implement a b2b event marketing strategy know firsthand how impactful these efforts can be. Let’s explore why B2B event marketing is so valuable and how it continues to shape the business landscape.
B2B event marketing is the strategic use of events to promote products, services, or brand values to other businesses. These events, such as trade shows, conferences, or webinars, serve as platforms to foster direct communication, showcase offerings, and establish long-term partnerships.
Unlike consumer-focused events, B2B events emphasize networking, knowledge sharing, and addressing complex business challenges. They are designed to engage decision-makers, providing them with valuable insights and solutions tailored to their unique needs.
In a 2022 survey by Statista, 75% of B2B marketers ranked event marketing as one of the most effective lead generation tools. With this in mind, it’s clear why so many companies invest heavily in planning and executing successful B2B events.
B2B event marketing is a cornerstone of successful business strategies because it enables brands to connect directly with key stakeholders. Whether you’re executing B2B event planning or refining a b2b event marketing strategy, these events offer unparalleled opportunities to build meaningful relationships.
B2B events provide a platform for businesses to engage face-to-face with their target audience. This personal interaction builds trust, strengthens relationships, and creates opportunities for collaboration. As noted by a HubSpot report, 95% of marketers believe in-person meetings are essential for building long-term business relationships.
Events allow businesses to position themselves as industry leaders. From hosting panels to delivering keynote presentations, companies can demonstrate their expertise and earn credibility within their sector. A well-executed B2B event ensures that your brand is seen as a go-to resource for insights and solutions.
Unlike traditional advertising, B2B events generate measurable results. Metrics such as lead generation, attendee feedback, and sales conversions provide tangible proof of an event’s success.
B2B marketing stands out for its complexity, creativity, and significant impact on industries worldwide. The B2B events market size reflects the growing demand for innovative event strategies, with projections estimating the market will reach $1.6 trillion by 2030, according to Allied Market Research.
The creative challenges and opportunities within B2B marketing make it a dynamic and fascinating field for professionals.
B2B marketing offers numerous advantages that go beyond traditional approaches, particularly through event marketing strategies. Here are the key benefits, supported by testimonials from DigiMarCon attendees and insights into why these advantages matter:
Participating in B2B events allows companies to showcase their brand directly to a highly targeted audience. Engaging with decision-makers in person provides a unique opportunity to establish credibility and trust. One attendee shared their experience at DigiMarCon:
“Big thanks to DigiMarCon for an incredible conference! Our Junior Digital Strategist had a fantastic time networking and learning from leading figures in digital marketing. The insights gained are invaluable, and we’re excited to apply these fresh perspectives to benefit our clients.” – Hahn Agency
B2B events are unmatched when it comes to generating high-quality leads. Attendees are typically professionals actively seeking solutions, making them highly receptive to your offerings. DigiMarCon’s reputation for fostering meaningful interactions is reflected in this testimonial:
“I learned so much last week at DigiMarCon! What an inspiring group of speakers and fellow attendees. So excited to be back at work today, trying to use some of what I learned!” – Kat Decker
Hosting or speaking at B2B events positions your brand as a thought leader in your field. Sharing insights through keynotes or panels helps establish authority and attracts attention from industry peers and potential clients.
“DigiMarCon brings together some of the most recognized professionals in the field, creating a space where leaders can inspire and innovate. The caliber of speakers and actionable strategies shared is unparalleled.” – Allison J. Bran, The REX Agency
Building lasting professional relationships is one of the most valuable outcomes of B2B event marketing. Events provide a platform for face-to-face engagement that fosters deeper connections. As a DigiMarCon attendee noted:
“DigiMarCon provided invaluable opportunities for networking and relationship-building, which are key to our long-term business success. The connections we made there continue to benefit us months after the event.” – GOOP Digital
By embracing these benefits, businesses can drive growth and create a lasting impact within their industries.
B2B event marketing remains a vital tool for businesses aiming to connect, grow, and lead in their industries. From direct engagement to measurable results, the advantages of a well-planned B2B event are undeniable. Ready to explore the impact of events for your business? Register today for DigiMarCon and discover how its world-class events can transform your B2B marketing strategy.
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
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In-Person | Hybrid | Virtual
Click Here to View the Upcoming Event Calendar
In-Person | Hybrid | Virtual
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