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Workshops
DigiMarCon is offering limited-attendance Training Workshops on different days allowing attendees to attend them all. Training Workshops are 2 hours duration with Networking time before and after and are only available to conference attendees. All Workshops are included in the VIP and All Access Pass. For Full Conference Pass holders Workshop fees are 195 (USD) each.
Training workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive workshops with skills to improve your online business results.
| Content Marketing Workshop |  |
Workshop Facilitator: Mark Schaefer, Executive Director, Schaefer Marketing Solutions
In this fast-paced, inspiring, and entertaining workshop, Mark Schaefer takes you through the fundamentals of creating a marketing presence on the foundations of great content. This acclaimed author and consultant will cover:
- The five foundational strategies of social media marketing
- The importance of “rich” content that powers a marketing strategy
- Tips and tricks to improve your content marketing while saving time and money
- Creating unstoppable content that creates business benefits
- How to ignite content
Every participant will walk away with a deeper understanding of the true mechanics of social media marketing and dozens of ideas to put into action today.
| Inbound Marketing Workshop | |
Workshop Facilitator: Luke Summerfield, Partner Services, Program Manager, HubSpot
Looking to implement a successful Inbound Marketing program to drive leads and grow your business? Join us in this Inbound Marketing strategy workshop as we will be creating the critical pieces for developing a rock solid Inbound Marketing strategy. In this two hour intensive boot camp, you will be:
- Structuring your time and focus around Inbound
- Setting Goals for your program
- Developing detailed buyer personas
- Inbound Marketing strategy (including inbound campaigns, blogging, social, email, etc.)
- Creating a Q3 & Q4 Roadmap
You’ll finish the workshop with a playbook and process that you can use over and over again in future Inbound Marketing efforts.
| Digital Marketing Workshop | |
Workshop Facilitator: Steve Robinson, Advisory Board Member, Institute of IBusiness
Cracking the ROI Nut: Use Iterative Marketing Practices to Keep the Graph Moving up and to the Right. There is a lot of buzz in the digital marketing community around proving our existence to stakeholders and demonstrating a positive return on investment for the costs of digital marketing. The glut of tools on the market to handle measurement coupled with massive investments in social media, sometimes with little to show for it, leaves leaders at many organizations asking questions. They want their agencies and teams to connect the dots connect between their investments (paid, earned and owned) and the bottom line of the business. Steve will demonstrate, through industry best practices, client case studies, and third-party data, how marketers can take what they are doing right now and apply a set of simple rules to not only demonstrate return on investment, but also create a system that is self-optimizing toward better and better returns.
