By Kristina Monllos Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. The post Marketing Briefing: ‘A very nervous bunch of CMOs’:…
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of
By Neil Patel You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen,…
Larry Ellison Reportedly Subpoenaed In Twitter-Musk Legal Battle
By Adam Topline Twitter brought another eccentric billionaire into the fold in its lawsuit against Elon Musk, subpoenaing Oracle cofounder Larry Ellison—the largest outside financial backer of Musk’s embattled deal to take over the social media company—according to court filings…
The Best Video Marketing Channels to Grow Your Brand in 2022
By Erin Rodrigue Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to…
Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing
By Lane Ellis How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features? Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional…