By Krystal Scanlon For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Between the most recent news that TikTok…

With TikTok’s growing list of issues, should marketers think twice about the platform?

Interview with Clint L. Sanchez, Owner of BlakSheep Creative
By Sitetrail Research Team Livingston Parish and Ascension Parish are booming. Some estimates say the population is expected to double in the next few years. With a growing number of businesses, entrepreneurs, and organizations setting up shop in this area,…

Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
By Julia Tabisz So far, Digiday+ Research has uncovered a lot of optimism among agencies this year: They think revenues will rise, that their clients’ ad spend will grow and that their companies will fare better than the overall industry….

5 Steps For Aligning B2B Brands With Customers’ Changing Needs
By Harry Mackin When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet…

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
By Tim Peterson Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But that’s about to…