By Stephanie Trovato There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day,…
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
Criteo is holding M&A discussions with Skai to bolster its retail media play
By Ronan Shields Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position…
TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
By Debbie Friez New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content Marketing Award for “Across the Socialverse 2023: B2B Social Influence.” The Content Marketing Awards, presented each year…
Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper's Head of Enterprise Marketing
By [email protected] (Flori Needle) In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results…
‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media,…