By Sara Guaglione Publishers have historically struggled to compete for audiences’ attention when they were shifting to consuming content on social media platforms like Facebook and YouTube. Now, young people are actively avoiding the news, which was a cause of…
YouTube vs. TikTok: Which Is Better for Your Business in 2022?
By Erin Rodrigue Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money —…
Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing
By Lane Ellis How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to…
‘Epic Games is a service provider’: A Q&A with Timberland CMO Drieke Leenknegt on the brand’s metaverse strategy
By Alexander Lee Timberland has entered the metaverse. The brand kicked off a multi-faceted activation last week that included an interactive Fortnite Creative experience, the Timberland Parkour Trails, in addition to other projects exploring the uses of virtual and augmented…
Brand Awareness
By Mary Smith Ways Businesses Can Use To Increase Brand Awareness In order to get ahead in the competitive world of business today, a business must have a strong brand identity. Branding is the way businesses are able to communicate…