By Marty Swant Programmatically-placed ads for dozens of nonprofits and universities have been showing up on misinformation websites — including some that overtly conflict with the missions of major organizations paying for those ads, per new report release today. Researchers…

NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites

What is a Brand Champion? How to Leverage Them for Your Business
By [email protected] (Martina Bretous) There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone…

Elevate B2B Marketing News: Google’s New AI Search & Always-On B2B Intent Data
By Lane Ellis Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC)…

What Is Content Intelligence?
By [email protected] (Flori Needle) The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that…

Why Publicis Sapient’s CMO is mandating that teams use generative AI
By Antoinette Siu With interest in artificial intelligence growing at an overwhelming pace, Teresa Barreira, global CMO of digital consultancy Publicis Sapient, figured the best way to integrate generative AI into her organization was to have everyone commit to using…