By Lauren Dean If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring…
AI Briefing: Why Walmart is developing its own retail-specific AI models
By Marty Swant The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service….
As digital advertising has evolved, marketers are re-evaluating their DSPs
By Amazon Ads Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of digital advertising…
How Bitcoin Is Empowering Social Media Creators and Changing the Game in 2024
By Doug Brown Hey, social media explorers! Today, we’re diving into one of the hottest and most exciting topics for creators in 2024—how Bitcoin and crypto wallets are empowering social media creators to take their content, revenue, and audience engagement…
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
By Michael Bürgi Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential…