12 Women in B2B Marketing Worth Celebrating This (and every) Month

March 08, 2023

By Katelyn Drake

12 women in B2B marketing worth celebrating collage image

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies.

March marks Women’s History Month, and today is International Women’s Day. This month — and every month — let’s celebrate all of the amazing women in B2B marketing who are leading the industry with boldness, bravery and innovation.

From marketing mavericks to storytellers, from unique strategic approaches to creating a brand and culture of diversity and inclusion, these executives are setting powerful examples for others – especially young professionals — to follow. Let’s take a look at just some of this remarkable talent that is pushing forward progress on behalf of businesses around the world!

Women have played and continue to play a significant role in B2B marketing. Here are some notable women in B2B marketing:

Ann Handley — Chief content officer at MarketingProfs and a bestselling author, known for her insights on content marketing.

Lauren Vaccarello — Chief marketing officer at Salesloft and a seasoned marketing executive, known for her expertise in digital marketing and demand generation.

Lori Wizdo — Vice president and principal analyst at Forrester Research, known for her research and insights on B2B marketing and sales.

Ardath Albee — CEO and B2B marketing strategist at Marketing Interactions, known for her expertise in creating buyer personas and developing content marketing strategies.

Jill RowleyGTM advisor & LP at ocial selling evangelist and keynote speaker, known for her expertise in building relationships through social media.

Kathy Klotz-Guest — Marketing storyteller and keynote speaker, known for her expertise in storytelling for B2B marketing.

Meagen Eisenberg — Chief marketing officer at Lacework and a seasoned marketing executive, known for her expertise in account-based marketing.

Christina Bottis — Chief marketing officer at Medix and a marketing executive with over 20 years of experience in B2B marketing.

Lisa Nakano — Vice president, research director; demand and account-based marketing strategies service at Forrester, and a marketing executive with over 20 years of experience in B2B marketing.

Alicia Tillman — Chief revenue officer at Capitolis and a marketing executive with over 15 years of experience in B2B marketing.

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Source:: Top Rank Blog

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