15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate

June 09, 2023

By Ankit Vora

Download Now: 28 Free CTA Templates

You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns.

To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics.

We scoured the internet for the latest research papers, reports, and case studies. Then, we interviewed experts to assemble this comprehensive list of call-to-action statistics.

These statistics will help you understand how to craft and implement effective CTAs that drive conversion and action. Let’s explore each of these CTA stats below.

1. Email CTAs get an average click-through rate (CTR) of 3-5%. (Databox)

CTAs are the bread and butter of email marketing. Over the last few years, the Databox team discovered that email CTAs got an average click-through rate of 3-5% for over 40% of their contributors.

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However, this doesn’t imply that surpassing the 5% CTR is impossible. Although challenging, over 15% of Databox’s contributors mentioned that email CTAs helped them achieve a click-through rate of more than 10%.

2. 43% of marketers use only one CTA per email, whereas 30% use two per email. (Databox)

If your first instinct is adding as many CTAs to your emails, you need to rethink your strategy. According to Databox’s findings, more isn’t always better.

Of marketing respondents, 43% mentioned using only one CTA per email. On the other hand, 30% said that they use two CTAs per email.

databox CTA dataImage Source

A similar finding by Wordstream indicates that emails with a single call-to-action can increase clicks by over 371% and sales by around 1617%.

Last, Omnisend’s analysis of 229 million emails sent during the Black Friday to Cyber Monday period revealed that emails with three or more CTAs have lower click-through rates than emails with less than three CTAs.

3. Personalized call-to-actions perform 202% better than basic CTAs. (HubSpot)

After analyzing and comparing more than 330,000 CTAs over a six-month timeframe, we discovered that personalized CTAs convert 202% better than basic CTAs.

Personalized call-to-actions perform 202% better than basic CTAs.That’s because, when it comes to personalized CTAs, you’re putting content in front of your audience that aligns with their buyers’ journey and resonates with their interests.

4. Customers are 16x more likely to share news about their purchase on social media if they see a CTA button on the post-purchase page. (Digital Oasis)

There’s nothing better than customers spreading the word about your business. And if you want to encourage customers to share news about their latest purchase on their …read more

Source:: HubSpot Blog

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