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24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance.
Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless.
But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights.
Explore how to use marketing and sales icons in the best ways possible. We’ll cover:
- Why use icons in marketing and sales materials?
- 5 Examples of Marketing and Sales Icons
- 7 Best Practices for Using Marketing and Sales Icons
- When Not to Use Icons
- Free Marketing Icons
- Free Sales Icons
Why use icons in marketing and sales materials?
Photography and typography are limited in business communication, and generic stock photos rarely align with the accompanying text. Icons, in turn, make your messaging unique, appealing, and memorable. They facilitate the understanding of ideas and concepts.
Let’s explore icons’ use cases in marketing and sales materials.
1. Icons make stuff easy to understand.
The brain processes graphic symbols much faster than actual words by giving them meaning and turning them into words. When we see an icon, it helps us understand the intended meaning faster — making complex concepts and terms easy to digest.
For instance, a checklist or a chart icon in sales presentations helps visually represent goals achieved and company growth.
2. Icons boost engagement.
Icons encourage and improve engagement. Adding clickable icons on social media, websites, or apps significantly increases users’ interaction with them. Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact.
Some icons to use for engagement can be for simply displaying contacts, details, and info icons.
3. Icons help cut down on text.
Icons save space where text is excessively wordy. For example, if you’re listing the nutritional components of a product on a product guide, using icons for stating categories like 🍗 for protein, 🍞 for carbs, and 🍬 for sugar saves space and gets the point across creatively.
4. Icons support the text.
Icons provide additional context quickly and make the message more engaging and interactive. The “envelope” icon, along with the message “Contact us,” adds an inviting touch to an email or a web page.
Likewise, the “checkmark” icon grabs the target audience’s attention when used in pop-ups — see Semrush’s example.
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Source:: HubSpot Blog
