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24 Women Who Rock in B2B Marketing – 2025 Edition
By Lee Odden Back in 2010, B2B marketing was all about white papers, webinars, and figuring out how to make Twitter work for lead gen. Content marketing was just gaining momentum, marketing automation was a shiny new toy, and proving ROI meant wrestling with spreadsheets. It was also the year we first published the Women Who Rock in Marketing list.
Fifteen years later with our focus on B2B, marketing has certainly changed. Strategy is smarter, tech, especially AI, is more powerful and the need for creativity is stronger than ever. Through it all, women have been driving a lot of that change by leading teams, building brands, and breaking barriers.
So, why would I publish a list of top women in marketing over 13 years? Back in 2010 I was included on a list of social media marketing pros and there weren’t any women on it, which I thought was strange. So I made my own list of women who “rocked” at social media marketing. Then, each year for 12 more years we published lists to recognize women marketing as part of TopRank Marketing’s mission to elevate the B2B marketing industry and shine a light on talent.
This 2025 edition of Women Who Rock in B2B Marketing is a celebration of women that are passionate about the craft, impactful in their work and as leaders, and respected by peers. We reached out to honorees from the past 13 annual lists and invited nominations, resulting in an impressive group of nominees from brands that include AT&T, Atlassian, Cisco, F5, IBM, LinkedIn, NVIDIA, PTC, Qualcomm, SAP, Zillow and more.
As we close out Women’s History Month, here is a list of 24 women in B2B marketing to follow, learn from and be inspired by:
Carrie Palin, Chief Marketing Officer at Cisco
“I nominate Carrie or her spirit and unwavering commitment to giving our customers the best resources and for her leadership.”
Nominated by Jennifer Baier Anaya, Senior Vice President Global Marketing at Ingram Micro. WWRM 2020
Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian
“She doesn’t just tell people about the value of great thought leadership… She shows it. Show don’t tell is a cornerstone of great content of all kinds, thought leadership and otherwise!”
Nominated by Ann Handley, Chief Content Officer at MarketingProfs. WWRM 2011
Kathleen Booth, SVP Marketing & Growth at Pavilion
“After first meeting Kathleen in 2019, I’ve watched her advocacy for the best in B2B marketing create meaningful impact everywhere she leads including her current role leading marketing at a member community of 10,000+ go-to-market leaders. Her innovative, community-driven strategies have significantly enhanced member engagement and growth. Kathleen’s leadership exemplifies the power of authentic, customer-centric marketing that is so needed in today’s world of B2B marketing.”
Nominated by Lee Odden
Tasasha Tell, Product Development Manager at AT&T
“Tasasha is a savvy marketer who heads the development and GTM strategy voice and collaboration products for AT&T. She draws on her strong digital marketing background to support sales funnel and promotions and also holds responsibility for revenue forecasting across the call center, retail, digital and direct seller …read more
Source:: Top Rank Blog
