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50 New B2B Marketers on the Move – Spring Summer Edition 2025
By Lee Odden Welcome to the Spring/Summer Edition of B2B Marketers on the Move where we recognize B2B marketers who have been promoted or taken on new roles at new companies. Part of our industry engagement mission at TopRank Marketing is to help elevate the industry by putting a spotlight on talent. Celebrating B2B Marketers on the Move is one of the ways we do that.
How has the B2B Marketing hiring environment changed since Q1, 2025?
The hiring landscape for senior roles in Q2 2025 is a bit of a paradox: despite a broader white-collar recession or “big freeze” and continued economic and political uncertainty, demand for experienced marketing leadership is very strong, with hiring for senior roles (Director and above) growing by 17.6% year-over-year in Q1 2025. This resilience is being driven by companies adjusting their hiring focus and investing in high-impact leaders who can manage the transformation happening within B2B.
Reports have shown that B2B marketing role hiring has become more selective and is focused towards performance-focused positions, which have been hard to fill. 93% of leaders say it is a challenge to find senior marketing professionals with the right mix of skills that combine business savvy, creative insight, and deep technical expertise.
B2B marketing leadership role opportunities for 2H 2025
It’s becoming clear that the B2B marketing leaders most in demand will be “Systems Thinkers“, strategic architects who can orchestrate the entire revenue engine, especially with the growing impact of AI and most B2B transactions happening digitally. The demand for specific B2B marketing leadership skills will continue to increase with AI literacy, data storytelling, and change management capabilities becoming especially important. I also think we’ll see a drop in reliance on traditional marketing credentials like degrees and more of an emphasis on demonstrated skills.
These are unprecedented times in so many ways and continued disruption from AI is creating both challenges and opportunities. B2B Marketers are looking for insights on how to maintain stability let alone grow – both in marketing performance and their careers.
In the Winter edition of B2B Marketers on the Move, top B2B marketing thought leaders Ann Handley, Brian Solis and Jay Baer as well as top B2B marketing executives from Salesforce, Siemens, and the New York Times shared their advice on staying relevant in such challenging times by highlighting opportunities for B2B marketers to improve in several areas including:
AI Literacy and Moving Beyond Efficiency to Strategic Impact
Outcome-Driven Thinking and Proving B2B Marketing Business Value
Relationship Building
Adaptability & Change Management
Creativity as the Major Differentiator in B2B Marketing
Emotional Intelligence & Human-Centric Marketing
You’ll find details on each of these 6 skills to build for B2B marketing leaders here.
Now, let’s take a look at B2B marketing leaders on the move for Spring/Summer 2025
50 B2B Marketers on the Move Spring / Summer 2025
Alejandra Phillips
Alejandra has joined Epsilon as Senior Director of GTM & Digital Execution, where she will lead integrated marketing strategy and execution across digital channels.
/in/alejandraphillips
Alex Asnovich
Alex has been appointed Vice President of Enterprise Marketing at Axon. He brings over two decades of global marketing leadership …read more
Source:: Top Rank Blog
