By Seb Joseph WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s worth framing them properly. They…
Why Hospital Infrastructure Is In Need of Dire Upgrades
By Seth Grimes In the modern era of medicine, people are living longer and, in many cases, healthier lives than ever before. Advances in medical technology, treatments, and preventative care have helped people reach older ages while managing conditions that…
European publishers are getting hit harder by AI bot scraping, report finds
By Sara Guaglione European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive…
AI Didn’t Replace Marketers It Replaced Average Ones
Recent reports show that about 80% of marketing tasks are now automated. Many thought this would cause a lot of job losses in the U.S. But, the truth is more optimistic for those who are ready to change. Technology hasn’t…
Why Every Marketing Team Needs an AI Strategy Now
Did you know that generative technology could add a staggering USD 4.4 trillion to the global economy every year? This huge number shows a big change in how businesses work and compete today. For today’s teams, moving to an AI-First…















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