By Headlines Team The way people find and evaluate businesses online is changing. Traditional search engines remain an important part of the research process, but they are no longer the only source people use when looking for information, expertise or…
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
By Seb Joseph Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot takes, livestreams…
Your Follower Count Doesn’t Matter Anymore—Your Community Does: The Rise of Community Building
Did you know over 70% of social media users ignore accounts that just post without talking back? The days of focusing only on getting lots of followers are over. Vanity metrics like total likes or follower counts often hide a…
Your Social Media Strategy Is Becoming Your SEO Strategy: The Rise of Social Search Growth
Did you know that nearly 40% of Gen Z users now prefer TikTok or Instagram over traditional engines when looking for local businesses or product recommendations? This shift marks a massive turning point in digital marketing trends. Discovery is no…
AI Is Making Marketing Easier—But Some Marketers Struggling with AI-Powered Efficiency
Recent reports show that 80% of businesses use AI in marketing. Yet, nearly half of these teams feel overwhelmed by the fast changes. This tech aims to change how we do research, create, and improve campaigns. But, the journey feels…















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