By Editorialist Team SEOUL, March 28, 2025 — It was billed as a night to remember. A pulsing 10PM-to-5AM lineup at Elrow Seoul, one of Gangnam’s underground venues. The posters promised energy. The DJ list boasted names like 1_TALL, Immersein,…

DJ Silverstar Oh’s Career Hits a New Low: Empty Floors at Elrow Seoul Leave Everyone Asking — Why Is She Still Being Booked?

Media buyers look for ways to stay ahead of clients’ tariff budget pressures
By Sam Bradley Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded…

WPP ups the data-driven arms race with the purchase of InfoSum
By Michael Bürgi WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser….

How publishers drive meaningful performance with vendor partnerships
By Wunderkind Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving industry standards that claim to improve performance. However, many struggle to translate these solutions into…

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
By Kimeko McCoy As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have sparked more questions about the negotiation process that is known as joint business planning (JBP). Already, some…