By Krystal Scanlon Snapchat’s subscription play is shaping up to be one of media’s most compelling plotlines in 2025. While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift. Case…
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
Here’s everything retail media network experts are asking for this holiday season
By Kimeko McCoy Standardized metrics across every site. Insights on insights with data so bright.Incrementality to justify spend.Data points we can share with all our friends! These are a few of advertisers’ favorite things! 2024 was the year that kept…
Understanding Social Media Metrics in Blockchain: Insights from FeiXiaoHao
By Headlines Team In blockchain and cryptocurrency, how much influence does social media truly hold over market trends? Social media platforms have become crucial arenas for cryptocurrency discussions, shaping public perception, driving hype, and even influencing investment decisions. However, interpreting…
How Backspace Marketing Aligns Social Media and SEO to Elevate Local Search Rankings
By Headlines Team Backspace Marketing has become a trusted name in the digital marketing world, helping businesses bridge the gap between social media and search engine optimization (SEO). Their strategies emphasize the seamless integration of social media profiles with local…
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
By Sara Guaglione The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google…