By Full Editorial Credit cards have become an integral part of modern-day society. They have revolutionized the way people shop, travel, and spend their money. However, the concept of credit cards is not new, and their evolution over the years…
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
By Antoinette Siu The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown this month, albeit warily, given the app’s unclear future. Others are maintaining their strategies as…
Havas acquires sports marketing agency in first deal following stock exchange debut
By Sam Bradley Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its revenue base. The media arm of Havas struck a deal to acquire CA Sports, a…
Self Worth and Social Media for Young Adults and Teenagers
By Headlines Team In an age where curated content dominates our screens, young people are increasingly feeling the weight of digital life. Social media, often a source of entertainment and connection, is also proving to be a double-edged sword, impacting…
As Trump returns to the White House, media buyers clamp down on brand safety
By Kimeko McCoy On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks…