By Seb Joseph Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. The resolution, announced earlier today (June 12) in…
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
By Kimeko McCoy Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field. Take DUDE Wipes. Back in May, the flushable wipes brand became the…
Boost Your Business with AI Search & Generative Engine Optimization
The digital world is changing fast, affecting how people find your brand. Now, algorithms look for direct answers, not just links. Staying visible is key for your business to grow. Soon, automated tools will replace old ways of finding business…
Short-Form Video Stills Dominates What You Need to Know
Did you know 81% of consumers now want more short content from brands? This shows that short-form video is king in today’s digital world. What started as a trend has become the main way we share information. People today want…
Zero-Click Marketing Explained A Guide for Marketers
Ever wondered why your website traffic doesn’t grow, even when your social media is buzzing? The way people find information has changed a lot. Now, users often get what they need without leaving their favorite apps or search engines. This…















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