A marketing team can publish polished posts regularly and still struggle to sound close to the people it wants to reach. A Creator & Employee-Led Brand gives employees a public role beyond sharing company-made messages. Social media rewards content that…
From Employees to Influencers: How Creator-Led Brands Are Changing the Marketing Game
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
By Sara Guaglione As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links. The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises…
Building a Readership from Outside Publishing: One Novelist’s Channels
By Adam A novelist who comes to publishing without a literary network starts with a blank address book. Jeremy Bradley-Silverio Donato arrived at publishing from a career in business and organisational leadership, and he has kept that career going while…
People Are Buying Straight From Videos Now. Here’s What That Means for Your Brand
A shopper sees a product in a video, wants it, and faces a choice between tapping to shop or searching for it later. Social Commerce and Shoppable Video can shorten that gap, bringing product details and buying options closer to…
DigiMarCon World 2026 in Las Vegas: Come for the People
DigiMarCon World returns to Las Vegas November 4–6, 2026 at Luxor. See firsthand clips from the 2025 Vegas session and Dennis Yu’s speaking archive, then plan your visit.















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