By Seb Joseph At an IAB Europe forecast panel yesterday (July 7), Ian Whittaker — a former City equity analyst who now runs Liberty Sky Advisors — dropped the kind of line that tends to go quiet in a room…
Advertising’s confidence problem, according to the man who used to price its stocks
Akam Hamak on the “Acquire and Improve” Playbook for Building an Internet Portfolio
By Adam Most founder profiles open with a single big idea, a product the world had never seen until its creator willed it into existence. Akam Hamak’s reads more like a portfolio strategy. The young entrepreneur, who operates through his…
What the Best Brand-Creator Partnerships Have in Common.
Did you know that co-branded campaigns generate three times higher engagement and a 40% increase in average order value compared to standard affiliate programs? These numbers show that modern collaborations are more than just experiments. They have become a foundational…
Why Ranking on Google Isn’t Enough Anymore.
Have you ever wondered why your site sits at the top of the results, yet your sales remain flat? Many business owners chase a high google ranking as the ultimate goal. They believe that visibility is the same as success….
AI Isn’t Replacing Marketers—It’s Replacing Outdated Marketing.
Do you ever feel like the ground is shifting beneath your feet? Many professionals today worry that their hard-earned skills are becoming obsolete as technology advances at a breakneck pace. It is natural to feel anxious when the tools of…















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