By Michael Bürgi As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu…
Dentsu expands and consolidates its commerce and retail media offering under new leadership
What the Best Brand-Creator Partnerships Have in Common
Did you know that co-branded campaigns generate three times higher engagement and a 40% increase in average order value compared to standard affiliate programs? These numbers show that modern collaborations are more than just experiments. They have become a foundational…
Authenticity UGC & Micro-Influencers Boost Engagement
Have you ever scrolled through your feed and felt like every brand post looks the same? We live in a world filled with polished ads that feel distant and cold. True connection is becoming harder to find, yet it’s the…
AI Search Optimization Is Replacing Traditional SEO
Did you know nearly 60% of internet users now prefer getting direct answers from chatbots? They don’t like to click through many website links anymore. This big change means the old days of blue links are over. Platforms like ChatGPT,…
Inside the Artificial Intelligence and AI-Powered Ads Revolution: How Machines Learned to Sell
Have you ever felt like your phone knows exactly what you need before you even search for it? It’s a strange, almost magical feeling that shows how much our world has changed. This change marks a big shift in artificial…















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