By Anna Hensel This story was first published by Digiday sibling Modern Retail. A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years. According to the consulting firm’s annual holiday shopping survey, 22% of…
Shop the Future: Where Augmented Reality (AR) Meets Interactive Experiences
A shopper uses immersive and interactive experiences through augmented reality to place a digital lamp beside her living room sofa. She checks its size on her phone before deciding whether it suits the space. This simple preview can make a…
Digital Marketing World 2026 Las Vegas: Don’t Miss the Final Stop of the DigiMarCon World Tour 2026
The Las Vegas stop brings digital industry professionals together to learn and connect at Digital Marketing World Las Vegas 2026. If you are weighing where to spend time, travel money, and attention, this event offers a chance to meet people…
From Employees to Influencers: How Creator-Led Brands Are Changing the Marketing Game
A marketing team can publish polished posts regularly and still struggle to sound close to the people it wants to reach. A Creator & Employee-Led Brand gives employees a public role beyond sharing company-made messages. Social media rewards content that…
People Are Buying Straight From Videos Now. Here’s What That Means for Your Brand
A shopper sees a product in a video, wants it, and faces a choice between tapping to shop or searching for it later. Social Commerce and Shoppable Video can shorten that gap, bringing product details and buying options closer to…















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