By Michael Bürgi Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated agentic planning and measurement aids to things as ordinary as using an LLM to help write emails…
Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
The Automation Backlash: Why Customers Are Demanding Human Interaction Again
A fast automated reply can still leave a customer with the same problem and less confidence in the company. The Over-Automation Backlash reflects a mismatch between speed and a complete, trustworthy experience. Customers want technology to save time, but not…
Charlotte’s Pedestrian Death Rate Runs 81% Above the National Average
By Headlines Team Charlotte recorded 3.76 pedestrian deaths per 100,000 residents in 2024. That is roughly 81% higher than the national rate of 2.08 and about 57% higher than North Carolina’s statewide rate of 2.39, according to a new five-year…
Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
By Krystal Scanlon SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans warmed to the brand and plenty finally twigged that Shark and Ninja were the same company. Then…
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
By Sara Guaglione This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships. The midterms subscription test Norwegian…















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