Recent reports show that about 80% of marketing tasks are now automated. Many thought this would cause a lot of job losses in the U.S. But, the truth is more optimistic for those who are ready to change. Technology hasn’t…
Why Your 10-Minute Video Is Losing to a 15-Second Reel
Did you know the average human attention span is now just eight seconds? This change explains why long videos often don’t get much attention. Quick clips, on the other hand, are everywhere on social media. Today, people want fast, easy…
How Influencer & Creator Marketing Boosts Your Brand
Did you know nearly 90% of consumers trust recommendations from peers over traditional ads? This shift highlights the importance of authenticity in today’s market. Influencer & Creator Marketing bridges the gap between companies and their target audiences. By partnering with…
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
By Kimeko McCoy AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or…
B2B Influence Is a Team Sport. Are You Playing the Right Positions?
By Lee Odden Influencer marketing for B2B companies has matured significantly over the past decade and especially since Covid. Need proof? Follow the money. Forrester has predicted that 75% of enterprise B2B companies will increase budgets for influencer relations in…















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