By Seb Joseph Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over…
Why brands are turning to older creators for authenticity AI can’t fake
By Alyssa Mercante A generation of content creators is growing up, and so are the brand deals they’re being offered. A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators…
Catch Buyers Before the Competition: The Rise of Intent-data Targeting
Did you know that nearly 70% of the modern B2B buyer journey is done before they talk to a sales rep? This change means waiting for leads is not effective anymore. Companies must find and engage with active research signals…
Own Your Audience: The Business Case for First-Party Data and Privacy Architecture
Ever thought if your brand really knows its customers? Or are you just making guesses from digital clues? Most companies have valuable insights locked away in CRM platforms, email systems, or mobile apps. This makes it hard for teams to…
Why Authenticity Is Becoming a Brand’s Biggest Competitive Advantage: Community Building and Authenticity
Did you know that 86% of modern consumers value transparency from businesses more than ever? This shows a big change in how people see companies. The old days of perfect, corporate ads are over. Now, people want human communication and…















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