By Criteo This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The…
The Top Rehab Social Media Accounts: Using Social Media for Addiction Treatment and Recovery Outreach
By Headlines Team In the digital age, social media has emerged as a transformative platform for addiction treatment professionals, rehabilitation centers, and recovery advocates to connect, educate, and support individuals struggling with substance use disorders. By leveraging strategic digital communication,…
When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency
By Channel Factory Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as…
How Backspace Marketing Boosts E-commerce Growth with Social Media and SEO Integration
By Headlines Team In today’s competitive digital landscape, e-commerce businesses must leverage every advantage to stand out. Combining social media strategies with search engine optimization (SEO) offers a powerful synergy that not only enhances visibility but also drives meaningful traffic…
The advertiser’s guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI
By Amazon Ads This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers advertisers to…