By Michael Bürgi Social media has now been around long enough to know it can be an extremely powerful marketing channel, notably for lower-funnel advertisers. Even in the face of eroded signals on what gets them to click.So the timing…
Gale agency study on emerging media encourages marketers to tap more deeply into communities
‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
By Seb Joseph Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its…
Why Standard Portable Toilets Fall Short at Messy, Hands-On Food Events
By Headlines Team Portable toilets have been used at outdoor events for a long time. They show up at concerts, ball games, festivals, and job sites. In many cases, they do the job. People step in, do what they need…
How AI is Changing the Hiring Landscape for Good
By News Edition Artificial intelligence has the power to reshape the job market and the hiring landscape in several ways. Although many people believe that integrating AI into our everyday lives will reduce available jobs, AI is actually on track…
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
By Seb Joseph The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe….















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