By Kimeko McCoy While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials…
‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
By Seb Joseph Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself. There…
‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy
By Jessica Davies For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in…
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
By Seb Joseph CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than…
Five B2B Marketing Themes for 2026 – Beyond B2B Marketing Podcast
By Lee Odden The current state of B2B marketing is at a pretty important crossroads. In an environment of infinite content and eroding trust, simply being “visible” isn’t enough. To win in 2026, means moving beyond simply creating more content…















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