By Michael Bürgi The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any…
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Media Briefing: The anatomy of the publishers’ SEO dilemma
By Sara Guaglione This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher lawsuits against Google…
Why CEOs and CHROs Are Turning to Louis Carter to Engineer the Workplaces of the Future
By Editorialist Team The role of workplace culture has shifted from an internal concern to a boardroom priority. As organizations navigate rapid technological change, shifting workforce expectations, and global competition, many senior leaders are seeking structured ways to build environments…
OpenAI is hiring engineers, not ad sellers, first to build its ad business
By Krystal Scanlon OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early…
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
By Krystal Scanlon Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the…















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