LinkedIn’s video push appears to be working in 2025
By Alexander Lee LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company.
Short-form video is the fastest-growing content category on LinkedIn. As of this week, total video viewership on the platform has increased by 36 percent year-over-year for the period between Oct. 30, 2024, and Jan. 29, 2025, according to statistics shared by a LinkedIn representative, who said that video creation is growing at twice the rate of other post formats on the platform. (LinkedIn owner Microsoft runs its fiscal calendar between July 1 and June 30 and considers the period between Oct. 30, 2024, and Jan. 29, 2025 to be its fiscal second quarter of 2025.)
LinkedIn’s publisher program, which includes over 500 publishers and journalists, is also intended to amplify video content on the platform. Through the program, LinkedIn provides audience demographic data to news publishers, shares monthly newsletters with information about new tools, and operates workshops to educate members about the platform’s features. Weekly video creation from program members has grown by 67 percent year-over-year, per the company rep.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday