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50 B2B Marketers on the Move – Winter 2025
By Lee Odden Did you know that as of today, there are over 5,000 B2B Marketing jobs posted on LinkedIn in the United States alone?
Despite the reputation of B2B marketing as lagging behind, the industry is dynamic with many opportunities for marketing leaders to rise above the chaos and shine.
Part of our marketing mission at TopRank Marketing is to elevate the industry by putting a spotlight on talent. We shine that light in several different ways including celebrating B2B marketers that have recently been promoted or landed jobs at new companies. Many of these role changes are a reflection of trends in marketing and the skills needed to move B2B brands forward.
Speaking of trends, according to Robert Half, 57% of marketing and creative leaders are hiring for new permanent positions but 91% of those leaders find it challenging to find skilled talent in the current market. With the advance of AI and pressures to perform, there’s a growing gap between what B2B companies need and the skills available. This gap is echoed in LinkedIn’s 2025 Workplace Learning Report, where 49% of talent development professionals say their executives are concerned that employees do not have the right skills to execute our business strategy.
But here’s the thing: where there’s a gap there’s an opportunity to close it and that’s exactly what many of these B2B Marketers on the Move have done, resulting in their career advancement.
Marketing plays a critical role in helping B2B brands stay relevant and engaged with buyers during uncertain times.
Marketing plays a critical role in helping B2B brands stay relevant and engaged with buyers during uncertain times. To be in a position to impact the success of a business when so many buyers are overwhelmed with information and choice, marketing pros have an opportunity to become beacons of certainty, trust and influence through skills advancement, connecting with peer communities and through thought leadership.
In this edition of B2B Marketers on the Move – Winter 2025, there are plenty of examples of accomplished marketers that have adapted, created impact and made a difference. We can all learn a lot from them.
Please join us in congratulating the 50 impressive B2B marketers below and be sure to follow them on LinkedIn for B2B marketing inspiration.
Adam Steele has been promoted to Vice President, Growth Marketing at Model N
/in/adamksteele/
Ajay Khanna has joined Yugabyte as Chief Marketing Officer
/in/ajaykhanna
Alan Onnen is now the new Vice President of Demand Generation at Mural
/in/alan-onnen-101722b/
Alexa Minerva has been promoted to Vice President, Partnerships, Marketing & Demand Gen at Arcadia
/in/alexa-reid-minerva-93905715/
Alice Palmer landed the Chief Marketing Officer role at InvoiceCloud, Inc.
/in/alice-palmer-81b7a62
Amanda Backer was promoted to Senior Director, Experiences at Salesforce
/in/amandabacker/
Amanda Bulat is in a new role as Director of Content Strategy and Operations at Confluent
/in/amandabulat/
Amanda Lee has taken a new position at DDN as Vice President, Marketing – Analyst & Public Relations
/in/arlpr/
Amanda Rusek has been promoted to Vice President, Demand Generation at Level Access
/in/amandarusek/
Amber Naslund has earned a promotion as Director, Marketing Solutions – Enterprise Technology North America at LinkedIn
/in/ambernaslund
April Crichlow has landed a new …read more
Source:: Top Rank Blog
