By Keen Decision Systems Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key…
How a precise timing structure drives material differences in marketing efficiency
The Digital Word-of-Mouth: Why Your Next Landlord Might Be in Your Social Media Feed
By Full Editorial Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few classifieds in red ink, and spent the afternoon driving around looking for “For Rent” signs…
How Boll & Branch leverages AI for operational and creative tasks
By Gabriela Barkho This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on…
Comparing Propane vs. Natural Gas For Home Generators
By News Edition When the grid goes down, the value of a home backup system suddenly shifts from a luxury to an absolute necessity. Whether you are dealing with a summer tropical storm or a deep winter freeze, the ability…
Overheard at the Digiday AI Marketing Strategies event
By Alyssa Mercante Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we…















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