By Sam Bradley Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs…
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
How brands shifted marketing and media strategies through year of tariffs
By Sam Bradley The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers. Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned…
AI in Social Media Content Creation and Management
By Adam AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys show that most marketing teams now use at least one AI tool in their daily…
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
By Sam Bradley Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test. Digiday has learned that the group’s top cadre in recent days has…
Leading the Charge: How Entomomech is Redefining Emergency Plumbing Standards
By Sitetrail Research Team In the evolving landscape of emergency plumbing, Entomomech has emerged as a notable player, aiming to set new benchmarks in the industry. The company has focused on enhancing the efficiency and reliability of plumbing services, particularly…















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