Inside NBCU’s $3 million Peacock Super Bowl pitch
By Sam Bradley Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot.
While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and scrutinizing peak viewership figures – as they gauge whether the NBCU-owned platform can fulfill promises made in its premium pitch to buyers.
According to two media buyers, both of whom exchanged anonymity for candor, NBCU’s initial asking price for a 30-second ad running on Peacock’s Super Bowl coverage was $3 million. The media company also asked that buyers commit to match that spending in investments on other Peacock inventory, meaning streaming-only advertisers needed to spend around $6 million to get in the door.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday



















