Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

January 30, 2026

By Seb Joseph The privacy debate in advertising is entering a phase where decisions will stick.

Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it again when Google moved to phase out third-party cookies. Each time, privacy felt like a turning point. And each time, the system bent, adapted and largely carried on. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday