By Seb Joseph Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t…
Future of Marketing: Brands want creators who can win over humans and machines at once
Preparing Commercial Roofs for Severe Weather
By Adam When a severe storm moves through a particular area, a company’s commercial roof is seen to be one of the most important lines of defense. This goes for heavy precipitation, high winds, hail, as all of these play…
Why brands are turning to older creators for authenticity AI can’t fake
By Alyssa Mercante A generation of content creators is growing up, and so are the brand deals they’re being offered. A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators…
Catch Buyers Before the Competition: The Rise of Intent-data Targeting
Did you know that nearly 70% of the modern B2B buyer journey is done before they talk to a sales rep? This change means waiting for leads is not effective anymore. Companies must find and engage with active research signals…
Own Your Audience: The Business Case for First-Party Data and Privacy Architecture
Ever thought if your brand really knows its customers? Or are you just making guesses from digital clues? Most companies have valuable insights locked away in CRM platforms, email systems, or mobile apps. This makes it hard for teams to…















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