By Sam Bradley Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok spend is…
Social Media Rage, Wayne Culbreth Style: When a Private Message Becomes a PR Risk
By Headlines Team B2B Social Media is often intended to be a little more private and targeted. That has it’s benefits. An insult, a reference to a federal regulator and a CEO title neatly displayed above it all: the screenshot…
Can You Run a Business Out of a Storage Unit?
By Chris Turn Small business owners are always looking for ways to cut overhead, and commercial rent is often the biggest expense on the books. That’s led many entrepreneurs to eye their local storage facility as a potential workaround. A…
Future of Marketing: Brands want creators who can win over humans and machines at once
By Seb Joseph Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second piece is moving fast enough that marketers are already building it into briefs, even though it hasn’t…
Preparing Commercial Roofs for Severe Weather
By Adam When a severe storm moves through a particular area, a company’s commercial roof is seen to be one of the most important lines of defense. This goes for heavy precipitation, high winds, hail, as all of these play…















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