Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
By Melissa Daniels This story was first published by Digiday sibling ModernRetail
When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension.
This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said people were concerned AI would replace their jobs if implemented into the business. But now, many of those same engineers are working across more departments and on bigger-picture projects, like helping data analysts on projects or building apps, Spencer said.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday



















