Why OpenAI is ‘running at lightning speed’ to build an ad business
By Kimeko McCoy
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OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to oversee its ad business, launched a self-serve manager in testing, rolled out pixels to track ad conversion — and now, its ads are getting cheaper.
That’s a lot for a company that only launched an ads business two months ago. The breakneck clip at which OpenAI is moving begs the question: Is OpenAI moving too fast with their ads? Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday



















