How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

June 12, 2026

By Kimeko McCoy Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.

Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on the lower backside of every PLL jersey. 

While most brands go for jersey chest, sleeves or upper back, the flushable wipes brand built its ad strategy by “being on the butt” of jersey logo placements, as Ryan Meegan, co-founder and CMO at DUDE Wipes, puts it. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday