Future of Marketing Briefing: The case for and against the death of the big brand ad

July 24, 2026

By Seb Joseph One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then.

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday