Media Briefing: The post-traffic era of the open web is taking shape
By Sara Guaglione This week’s Media Briefing will look at how the open web is splitting between human audiences and AI crawlers — and why publishers are betting on stronger brands and diversified audience strategies to survive the shift.
An open web divided
The New York Times tests an AI-generated search feature, The Athletic is in talks with Kalshi, and more.
An open web divided
The open web isn’t dead — it’s just changing shape. As human traffic becomes harder to attract and AI crawlers absorb more publisher content, the web is splitting into two audiences. That’s forcing publishers to rethink the economics of the open web, and shift their focus from chasing scale to building strong brands with diversified content strategies that resonate with audiences.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















