Anthropic’s ad bill is soaring, according to IPO filing
By Krystal Scanlon Claude won’t be carrying ads when Anthropic goes public. Plenty of them will be carrying Claude.
The paperwork (S-1 document) the AI company filed with U.S. regulators before its stock market listing shows its advertising spend rising from $33 million in 2024 to $147 million last year. That’s more than Duolingo, an app that has built its brand on marketing, spent on sales and marketing combined in 2025, at $125.7 million. Anthropic’s spending kept rising this year, with marketing and advertising costs up another $273 million more on marketing and advertising than in the same six months a year earlier.
That still leaves the ad budget small in Anthropic’s overall costs. Sales, marketing and partnership costs reached $3.17 billion in the first half of 2026 but most of that went to cloud companies that resell Claude, whose fees accounted for $2.7 billion of the increase.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday

















