Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
By Michael Bürgi Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated agentic planning and measurement aids to things as ordinary as using an LLM to help write emails — the agency side at least finds itself leaning over its proverbial skis just a bit.
That’s one of the biggest takeaways from the two townhall sessions at last week’s fall Media Buying Summit in Newport Beach, Calif. As you know, the townhalls are held under Chatham House rules, which offer anonymity in exchange for candor when the agency-only group met to discuss their biggest challenges (and some solutions) in their jobs. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















