Featured Speaker Spotlight: Tom Shapiro of Stratabeat Brings the GEO Code to DigiMarCon World 2026

November 05, 2026
Dennis Yu

Watch: “Cracking the GEO Code: How to Win in B2B AI Search Today” — Tom Shapiro, Founder & CEO of Stratabeat, from DigiMarCon’s official session library.

Some speakers opinionate about AI search. Tom Shapiro, Founder & CEO of Stratabeat, brought data. DigiMarCon named Shapiro a featured speaker at DigiMarCon World 2026 (November 4–5, 2026, Luxor Las Vegas), and his session — “Cracking the GEO Code: How to Win in B2B AI Search Today” — is built on Stratabeat’s correlation studies of hundreds of B2B websites: what actually drives whether ChatGPT and AI Overviews cite your brand, and what is just noise.

What Stratabeat’s Research Actually Shows

  • Google is still the giant: in Stratabeat’s study of 300 B2B SaaS websites, Google’s search volume is 373x larger than ChatGPT’s — AI search matters, and it has not replaced the main arena.
  • Excellence compounds: the top 10% of SEO performers achieved 6.9x greater organic traffic growth year-over-year than the broader group, and triggered 12.3% more AI Overviews.
  • Original research wins: B2B websites that publish original research achieve 67% greater organic traffic growth than those that do not.
  • Structure is a GEO signal: 83.3% of top-performing websites in Stratabeat’s GEO study consistently used structured elements — key takeaways, summaries, FAQs — versus 16.7% of the lowest performers.

That is the DigiMarCon standard at its best: a practitioner whose firm does the work, measures it across hundreds of sites, and teaches the room what the numbers say.

Who Is Stratabeat?

Stratabeat, based in Burlington, Massachusetts, is an award-winning B2B SEO, GEO and content agency for SaaS and tech companies — US Agency Awards Winner for SEO Agency of the Year and a 2025 US Search Awards Winner for Best Use of Data. Its trusted-by list includes AppFolio, Freshworks, GE, Intel and Zoovu, and Shapiro himself has developed marketing strategies for market leaders including AT&T, Intel, UnitedHealthcare and Hewlett-Packard, after serving as Director of Digital Strategy at iProspect. He is the author of Rethink Your Marketing and Rethink Lead Generation.

Results Like These Are Why He Gets the Stage

  • One GEO client grew traffic from AI answer engines by 478.3% after a GEO content and authority program.
  • A B2B financial services client grew sales opportunities 138.1% quarter-over-quarter in three months and became the #1 most visible brand and #1 most cited domain in the LLMs among its tracked competitors.
  • A SaaS client grew organic traffic 238.5% year-over-year and sales meetings 544.4%.

Why This Matters for Every Marketer Here

The GEO question every B2B team is asking — “how do we become the brand AI recommends?” — has a data answer now, and it rhymes with the old answer: publish original research, structure it so machines can cite it, and earn authority the slow way. Shapiro’s contribution is measuring exactly how much each of those is worth.

Explore Stratabeat at stratabeat.com, and see the full map of who taught and sponsored at World 2026 in our DigiMarCon World 2026 Sponsors & Featured Speakers hub.

DigiMarCon World 2026 ran November 4–5 at the Luxor Las Vegas Hotel & Casino. Thank you to Tom Shapiro, Stratabeat, and every speaker, sponsor and exhibitor who makes the world’s largest digital marketing conference series possible. — Dennis Yu

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