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Sponsor Spotlight: Respondology Asks DigiMarCon World 2026, “What’s in Your Comments?”
Matt Gingras of Respondology on the DigiMarCon World 2026 main stage at the Luxor Las Vegas, asking the question this entire conference should sit with: “What’s in your comments?” — Photo by Dennis Yu, November 4, 2026.
This is why marketers fly in from around the world for DigiMarCon World: a main stage where the companies defining their categories share the actual data behind their work. Every brand here is chasing the same thing — attention that converts. One of our sponsors walked on stage and pointed at the most underpriced attention surface in marketing: the comment section underneath the content you already paid to make.
Respondology — a DigiMarCon World 2026 sponsor and exhibitor, and the company FIFA trusts to protect its players and fans online — presented “The Comment-to-Conversion Engine: Turning Social Conversations Into Revenue.” Their presenter, Matt Gingras, made the case with the company’s own data, and a second Respondology session — Santi Clarke’s “Connection at Scale” — rounded out a two-stage presence. Then Gingras did what great sponsors do: he invited every attendee to Booth #1043 for a free, personalized comment report on their own brand.
The Numbers That Stopped the Room
- 97% of comments on brand social media go unanswered — including fan praise, product questions, and purchase-intent signals.
- 68% of buyers read the comments before making a purchase decision. Your comment section is a sales page whether you manage it or not.
- 20% of all comments contain spam, bot activity, or abuse — and paid social is nearly twice as toxic as organic.
- 4–6% of comments on direct-to-consumer brands show direct buying intent — and when brands actually reply, those comments convert at 11%.
Those figures come from Respondology’s Business of Comments research — an analysis of more than 168 million comments across 7.6 million posts, with the Fall 2026 edition expanding the dataset to 182 million comments across more than 4,000 accounts. This is the DigiMarCon difference in one session: not pundits talking about AI, but practitioners presenting proprietary research gathered from real platform work — the largest comment dataset in the industry, shared generously with the room.
Who Is Respondology? The Authority in Its Category
Respondology is a Boulder, Colorado company whose AI platform helps the world’s most visible brands moderate, understand, and respond to social media comments at scale. The company — part of the Boulder Heavy Industries portfolio, led by CEO and co-founder Erik Swain and chief product officer and co-founder Tim Murphy — has raised $16 million to build it, and it holds the strongest trust position in its field: when the stakes are highest, the biggest names in sport choose Respondology.
The platform has three parts:
- Moderate — hides spam, bots, toxicity, and brand attacks in under a second, around the clock, across paid, organic, and creator content, in more than 100 languages.
- Discover — turns comment sections into intelligence: sentiment, buying signals, and trends, surfaced in near-real time.
- Respond — AI agents, launched this year, that reply to comments in the brand’s own voice — a Community Builder for loyalty, a Promoter that catches purchase intent, and a Listener that de-escalates negativity before it spreads.
Trusted Where the Stakes Are Highest
Comment sections get dangerous fastest in sports — and that is where Respondology earned its reputation. The company was inspired in 2019, when its founders watched the racist and sexist abuse hurled at Serena Williams online, and it expanded into football after England’s Saka, Rashford, and Sancho were racially abused following the Euro 2020 final. It exists, in other words, because its founders decided the internet’s worst moments deserved a serious answer.
Today, FIFA provides Respondology free to all of its member associations as part of its social media protection program for the 2026 World Cup. Arsenal and Tottenham Hotspur use the platform to filter racist, homophobic, and misogynist content. The Denver Broncos, NASCAR properties, Boots, Marks & Spencer, and Skin Laundry are among its customers — more than 3,400 social accounts, touching over 2 billion followers every month.
When the world’s largest sports body trusts a company to protect its players, that company has passed a due-diligence bar most marketing technology never faces. That is the caliber of company on the DigiMarCon World stage — and in the TECHSPO hall, where you can walk up and talk to them.
Why This Matters for Every Marketer Here
Gingras’s session landed on the insight that should follow every attendee home: as AI search systems increasingly read comment sections to decide what a brand is and whether to recommend it, a clean, well-answered comment section is becoming a ranking and trust signal — not just community hygiene. The brands that treat comments as a conversion surface are compounding an advantage the rest cannot see yet.
That is the DigiMarCon spirit at its best: a sponsor with real data, a real product, and a stage session that teaches the room something true — then a booth where you can see your own numbers, in a hall full of people you can build real relationships with. Conferences like this are where categories get defined and careers get connected. Come for the sessions; stay for the people.
New to running AI agents yourself? Start where our speakers start: How to Set Up Your First AI Marketing Agent — a step-by-step walkthrough published right here on DigiMarCon.
Visit Respondology at Booth #1043
Respondology is offering DigiMarCon World 2026 attendees a free, personalized comment report — what’s actually in your comments: the spam and toxicity exposure, the unanswered questions, and the buying intent sitting untouched under your posts. Stop by Booth #1043 at the Luxor, meet Matt Gingras and the team, and get yours.
You can also explore the platform at respondology.com — plans start at $999/month for brands ready to turn their comment sections into community, commerce, and competitive intelligence.
Keep Exploring DigiMarCon
More from DigiMarCon World and the people who make it: DigiMarCon World 2026 in Las Vegas: Come for the People — why the real value of this week is the relationships in the room.
Go Deeper
We put Respondology through our full audit process — the same SEO and visibility audit we run for our own clients — and published it in the open, scorecard and all: Respondology Audit: The Comment Authority Behind FIFA and the Premier League. The short version: world-class product authority, the best proprietary dataset in its category, and a wide-open visibility opportunity ahead of it — the best kind of position for a company this strong at the hard part.
DigiMarCon World 2026 runs November 4–5 at the Luxor Las Vegas Hotel & Casino — part of the world’s largest digital marketing conference series, with regional events across the country and around the globe. Thank you to Respondology and all of our sponsors and exhibitors for making it possible. If you’ve never been, come see why the people keep coming back.
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