By Sara Guaglione “It’s basically like magic. Overnight, the dollars start to flow.” That’s how Phil Andraos, gm for digital at Reuters, described the dynamic paywall Reuters launched earlier this year, speaking onstage at the Digiday Publishing Summit in Miami…
How to Align Your IT Budget with Your Business Strategy
By Chris Turn Every year, businesses pour money into technology—new software licenses, hardware upgrades, cloud subscriptions, security tools—without stopping to ask a fundamental question: does this spending actually support where the company is trying to go? Too often, IT budgets…
Your Follower Count Doesn’t Matter Anymore—Your Community Does: The Rise of Community Building
Did you know over 70% of social media users ignore accounts that just post without talking back? The days of focusing only on getting lots of followers are over. Vanity metrics like total likes or follower counts often hide a…
Your Social Media Strategy Is Becoming Your SEO Strategy: The Rise of Social Search Growth
Did you know that nearly 40% of Gen Z users now prefer TikTok or Instagram over traditional engines when looking for local businesses or product recommendations? This shift marks a massive turning point in digital marketing trends. Discovery is no…
AI Is Making Marketing Easier—But Some Marketers Struggling with AI-Powered Efficiency
Recent reports show that 80% of businesses use AI in marketing. Yet, nearly half of these teams feel overwhelmed by the fast changes. This tech aims to change how we do research, create, and improve campaigns. But, the journey feels…















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