A fast automated reply can still leave a customer with the same problem and less confidence in the company. The Over-Automation Backlash reflects a mismatch between speed and a complete, trustworthy experience. Customers want technology to save time, but not…
The Automation Backlash: Why Customers Are Demanding Human Interaction Again
Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
By Krystal Scanlon SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans warmed to the brand and plenty finally twigged that Shark and Ninja were the same company. Then…
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
By Sara Guaglione This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships. The midterms subscription test Norwegian…
More Than 9 in 10 Georgia Highway Deaths Happened Without Bad Weather
By Headlines Team A new analysis from Van Sant Law finds that most of Georgia’s highway deaths happen during completely ordinary driving conditions. Of the deaths on Georgia’s interstates, U.S. highways, and state highways in 2024, 74.1% occurred in clear…
The Trust Economy: How Creators Turn Connection Into Lasting Influence
Imagine deciding whether to try a new service after seeing a polished promotion and a detailed recommendation from someone whose judgment you know. The promotion may reach millions, yet the familiar voice may help you decide. You know how that…















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